Here are five free but invaluable requests you can make of your happy clientele that will cost them nothing but could pay dividends for your business.
Tag Archives: messaging
BEWARE! ADVERTISING, MARKETING, AND BRANDING ARE NOT THE VERY SAME THINGS
Advertising, Marketing, and Branding are the most misunderstood business professions and one of the more significant budget cuts when times are challenging. Bosses genuinely believe they understand the impact; however, my extensive experience says the opposite. Yes, they do interconnect; however, each plays a role on its own. What is the difference between Advertising, Marketing,Continue reading “BEWARE! ADVERTISING, MARKETING, AND BRANDING ARE NOT THE VERY SAME THINGS”
IS TRADITIONAL ADVERTISING STILL RELEVANT? ACTUALLY, “YES” AND HERE IS THE ULTIMATE GUIDE
Is traditional advertising still relevant? The answer is a resounding YES. However, a lot has changed, and advertising guidelines have changed dramatically from 40, 25, or even 5 years ago! “Back in the day,” there were only television networks, the local paper published a morning AND an evening edition, satellite radio did not exist, andContinue reading “IS TRADITIONAL ADVERTISING STILL RELEVANT? ACTUALLY, “YES” AND HERE IS THE ULTIMATE GUIDE”
BLOGGING FOR BEST RESULTS: KNOW THE 10 COMMANDMENTS
Blogging for the best results isn’t a trick. It’s knowing the algorithms of Google and what makes an ideal format. Let’s look at some of the essential elements of a perfect blog. I invite you to check my YouTube and Facebook pages for marketing tips.
HOW DOES TARGETED ADVERTISING INFLUENCE CONSUMER SPENDING?
Targeted advertising influences consumer spending. It’s a fact. The following decades-old poem strikes the simplicity of how this works: An Advertising Poem: Why Is it? A man wakes up after sleeping under an advertised blanket, on an advertised mattress, pulls off advertised pajamas, bathes in an advertised shower, shaves with an advertised razor, brushes hisContinue reading “HOW DOES TARGETED ADVERTISING INFLUENCE CONSUMER SPENDING?”
A TIME-TESTED MARKETING STRATEGY STRENGHTENED WITH THE RIGHT MUSIC
Music is something we typically associate with as a form of entertainment. Whether at a concert, the ballet, musical theatre, or opera, music is there for us. It creates a variety of emotions from the sadness and desperation of Samuel Barber’s “Adagio” to the joy in hearing Pharrell William’s “Happy”. Creating an emotion with musicContinue reading “A TIME-TESTED MARKETING STRATEGY STRENGHTENED WITH THE RIGHT MUSIC”
IS THE INSIDIOUS CLUTTER OF INTERNET MARKETING BETRAYING YOUR BRAND?
Let’s face it. The information highway is massive and full of an encyclopedia of facts as well as clutter, disinformation, and plain old junk. Getting a first page rank takes hard work as well as knowing a few tricks of the trade. Compare 30 years ago we were exposed to 500 brand message a day;Continue reading “IS THE INSIDIOUS CLUTTER OF INTERNET MARKETING BETRAYING YOUR BRAND?”
DON’T BE FOOLED BY CRITICS … ADVERTISING, MARKETING, AND BRANDING AREN’T THE SAME THING
I don’t have enough fingers and toes to count the number of discussions I have with people who think that advertising, marketing, and branding are all the same process. It’s frustrating. Yes, they do all interconnect however each one plays a role on its own. These are the most misunderstood business professions and one ofContinue reading “DON’T BE FOOLED BY CRITICS … ADVERTISING, MARKETING, AND BRANDING AREN’T THE SAME THING”
Marketing Magic in Music
Music is something we typically associate with as a form of entertainment. Whether we’re at a concert, the ballet, musical theatre, or opera, music is there for us. It creates a variety of emotions whether it’s the sadness and desperation of Samuel Barber’s “Adagio” or the joy and wanting to dance when hearing Pharrell William’sContinue reading “Marketing Magic in Music”
Which Social Media Platform Is Best for YOUR Business?
This visual is a few years old but it remains a simplistic explanation of how the different channels tell a story. “Which one should I use” is a question asked often and frankly, there is no easy answer. Social media channels number in the hundreds and it’s difficult to choose the best ones to focusContinue reading “Which Social Media Platform Is Best for YOUR Business?”