An effective marketing strategy using fundamental marketing basics is essential for any small business looking to reach more customers and build brand awareness. It is vital to take a proactive approach by asking yourself the right questions about your business and its objectives. There are many questions to ask yourself before outlining your strategy. HereContinue reading “GUIDE TO SMALL BUSINESS SUCCESS: MASTER THESE FUNDAMENTAL MARKETING BASICS”
Tag Archives: digital
ARTIFICIAL INTELLIGENCE – IS IT A HELPFUL FRIEND OR EVIL FOE?
Artificial Intelligence has been making waves in our world, drawing acclaim and criticism. Despite the potential issues that could arise from its misuse, more people are looking to this technology for help with tasks like writing – freeing up their time and expanding their skillset. There are multiple AI platforms for various purposes. Consider this:Continue reading “ARTIFICIAL INTELLIGENCE – IS IT A HELPFUL FRIEND OR EVIL FOE?”
IS THE INSIDIOUS CLUTTER OF INTERNET MARKETING BETRAYING YOUR BRAND?
Let’s face it. The information highway is massive and full of an encyclopedia of facts as well as clutter, disinformation, and plain old junk. Getting a first page rank takes hard work as well as knowing a few tricks of the trade. Compare 30 years ago we were exposed to 500 brand message a day;Continue reading “IS THE INSIDIOUS CLUTTER OF INTERNET MARKETING BETRAYING YOUR BRAND?”
Is Technology Dehumanizing Our Ability to Connect to One Another?
Technology has led us to be more efficient and even smarter with so much information at our fingertips. Yes, technology has led our world to provide early detection of medical conditions and less invasive medical procedures along with shorter hospital stays. There is, however a downside; technology has created a loss of human contact andContinue reading “Is Technology Dehumanizing Our Ability to Connect to One Another?”
26 Amazing Ways to Empower Mind-Blowing Customer Engagement Strategy
Marketing may appear easy to the novice, however as professional marketers, we know it’s hard. More than once I’ve had to bite my tongue from saying “if it’s so easy, do it yourself” to a boss who expressed opinion rather than fact. Effective marketing can be extremely difficult. These ABC’s will give you some usefulContinue reading “26 Amazing Ways to Empower Mind-Blowing Customer Engagement Strategy “
10 Common Advertising Mistakes for Businesses That May Hurt Your Bottom Line
Advertising may look easy to those without experience which causes many small business owners to “DIY”, or, do it yourself. That may seem to save money however, in the long run it may damage your professionalism and even your opportunity to grow to your full potential. That said, here are some handy tips along withContinue reading “10 Common Advertising Mistakes for Businesses That May Hurt Your Bottom Line”
5 AWESOME MARKETING WEBSITES THAT WILL MAKE YOU LOOK SMARTER
If you are marketing your own business or marketing for clients, there are an ample number of free tools that can make your job easier. My five favorite website tools are all free although they do offer paid upgrades for more robust data. Whether I’m writing a blog or new social media content, or researchingContinue reading “5 AWESOME MARKETING WEBSITES THAT WILL MAKE YOU LOOK SMARTER”
Cheat Sheet of 17 Official Acronyms to Know for Kick Butt Marketing
Let’s face it, the acronyms we toss around in the media world can be confusing and discourage even a professional at times. While there are hundreds of “good to know” abbreviations, we compiled a list of the ones you are most likely to encounter on a frequent basis. Learn these and communicate like a pro!Continue reading “Cheat Sheet of 17 Official Acronyms to Know for Kick Butt Marketing”
The Changing Face of Facebook
You may already know that Facebook makes multiple changes during the course of a year, however they are typically subtle variations you may not notice right away. Currently Facebook is introducing new algorithms that will affect businesses and they are significant. You may have noticed on your Facebook business page that it’s getting more problematicContinue reading “The Changing Face of Facebook”