Advertising, Marketing, and Branding are the most misunderstood business professions and one of the more significant budget cuts when times are challenging. Bosses genuinely believe they understand the impact; however, my extensive experience says the opposite. Yes, they do interconnect; however, each plays a role on its own. What is the difference between Advertising, Marketing,Continue reading “BEWARE! ADVERTISING, MARKETING, AND BRANDING ARE NOT THE VERY SAME THINGS”
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REBRANDING YOUR BUSINESS SUCCESSFULLY WITH OUR 5-POINT CHECKLIST
Rebranding your business is not merely changing your name. Many steps are needed to ensure a successful rebrand that doesn’t confuse your existing customers. The first question is, “why rebrand your business at all”? Sometimes the original name for your business doesn’t fit anymore. You may have expanded locations or added new products/services. Your monikerContinue reading “REBRANDING YOUR BUSINESS SUCCESSFULLY WITH OUR 5-POINT CHECKLIST”
DON’T BE FOOLED BY CRITICS … ADVERTISING, MARKETING, AND BRANDING AREN’T THE SAME THING
I don’t have enough fingers and toes to count the number of discussions I have with people who think that advertising, marketing, and branding are all the same process. It’s frustrating. Yes, they do all interconnect however each one plays a role on its own. These are the most misunderstood business professions and one ofContinue reading “DON’T BE FOOLED BY CRITICS … ADVERTISING, MARKETING, AND BRANDING AREN’T THE SAME THING”