Advertising, Marketing, and Branding are the most misunderstood business professions and one of the more significant budget cuts when times are challenging. Bosses genuinely believe they understand the impact; however, my extensive experience says the opposite. Yes, they do interconnect; however, each plays a role on its own. What is the difference between Advertising, Marketing,Continue reading “BEWARE! ADVERTISING, MARKETING, AND BRANDING ARE NOT THE VERY SAME THINGS”
Category Archives: Random Thoughts
THE MOST WONDERFUL TIME OF THE YEAR … OR NOT
It’s the most wonderful time of the year! Yes… for some. For others, not so much. These are unusual times and many people are spending their time recovering in a hospital or rehab after a surgery or illness. Even when they return home, it will take time to rebuild energy and resume their normal activities.Continue reading “THE MOST WONDERFUL TIME OF THE YEAR … OR NOT”