Advertising, Marketing, and Branding are the most misunderstood business professions and one of the more significant budget cuts when times are challenging. Bosses genuinely believe they understand the impact; however, my extensive experience says the opposite. Yes, they do interconnect; however, each plays a role on its own. What is the difference between Advertising, Marketing,Continue reading “BEWARE! ADVERTISING, MARKETING, AND BRANDING ARE NOT THE VERY SAME THINGS”