Targeted advertising influences consumer spending. It’s a fact. The following decades-old poem strikes the simplicity of how this works: An Advertising Poem: Why Is it? A man wakes up after sleeping under an advertised blanket, on an advertised mattress, pulls off advertised pajamas, bathes in an advertised shower, shaves with an advertised razor, brushes hisContinue reading “HOW DOES TARGETED ADVERTISING INFLUENCE CONSUMER SPENDING?”