Brand Overload is all around us. Think about it. It’s not just on television. It’s in our homes, work, driving, and restaurants. Logos and brands are printed on everything, including ballpoint pens, cars, business cards, and advertisements. Branding is everywhere. And so is Brand Overload. Would it surprise you to learn that 40 years ago,Continue reading “BRAND OVERLOAD IS A DEVASTING PROBLEM FOR YOUR SMALL BUSINESS”
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IS THE INSIDIOUS CLUTTER OF INTERNET MARKETING BETRAYING YOUR BRAND?
Let’s face it. The information highway is massive and full of an encyclopedia of facts as well as clutter, disinformation, and plain old junk. Getting a first page rank takes hard work as well as knowing a few tricks of the trade. Compare 30 years ago we were exposed to 500 brand message a day;Continue reading “IS THE INSIDIOUS CLUTTER OF INTERNET MARKETING BETRAYING YOUR BRAND?”