10 Common Advertising Mistakes for Businesses That May Hurt Your Bottom Line

Advertising may look easy to those without experience which causes many small business owners to “DIY”, or, do it yourself. That may seem to save money however, in the long run it may damage your professionalism and even your opportunity to grow to your full potential. That said, here are some handy tips along withContinue reading “10 Common Advertising Mistakes for Businesses That May Hurt Your Bottom Line”

5 AWESOME MARKETING WEBSITES THAT WILL MAKE YOU LOOK SMARTER

If you are marketing your own business or marketing for clients, there are an ample number of free tools that can make your job easier.  My five favorite website tools are all free although they do offer paid upgrades for more robust data. Whether I’m writing a blog or new social media content, or researchingContinue reading “5 AWESOME MARKETING WEBSITES THAT WILL MAKE YOU LOOK SMARTER”

Cheat Sheet of 17 Official Acronyms to Know for Kick Butt Marketing

Let’s face it, the acronyms we toss around in the media world can be confusing and discourage even a professional at times. While there are hundreds of “good to know” abbreviations, we compiled a list of the ones you are most likely to encounter on a frequent basis. Learn these and communicate like a pro!Continue reading “Cheat Sheet of 17 Official Acronyms to Know for Kick Butt Marketing”

Marketing Magic in Music

Music is something we typically associate with as a form of entertainment. Whether we’re at a concert, the ballet, musical theatre, or opera, music is there for us. It creates a variety of emotions whether it’s the sadness and desperation of Samuel Barber’s “Adagio” or the joy and wanting to dance when hearing Pharrell William’sContinue reading “Marketing Magic in Music”

Which Social Media Platform Is Best for YOUR Business?

This visual is a few years old but it remains a simplistic explanation of how the different channels tell a story. “Which one should I use” is a question asked often and frankly, there is no easy answer. Social media channels number in the hundreds and it’s difficult to choose the best ones to focusContinue reading “Which Social Media Platform Is Best for YOUR Business?”

Marketing A Unique Profession

Many people confuse Occupational Therapy with Physical Therapy. So what IS Occupational Therapy, or OT? Glad you asked. OT is a form of therapy that specializes in treating conditions affecting the upper extremities. This includes any injury, post-surgical disability or impairment specifically related to the upper arm, elbow, forearm, wrist, hand, or fingers. An OTContinue reading “Marketing A Unique Profession”