Many business owners ask, “do I need a slogan for my business”? The simple answer is no. A slogan is not a requirement for a successful business however a great one that’s memorable can give your brand a huge boost. See if you can identify some of these slogans that have been popularized over the years:
- _____: Just Do It
- Like a good neighbor, ______ _____ is there.
- Got ____?
- Pardon me, do you have any _____ ______?
- ________, taste the rainbow.
- ____ ___: so good cats ask for it by name.
- There are things money can’t buy. For everything else there’s __________.
- And for a real oldie, how about this one: _______ tastes good like a cigarette should.
How did you do? They’re catchy and most of them stand the test of time. So, what does your brand message say about you? Compelling words attract attention. Words like: value, you, safe, quality, more, proven, how to, learn; these are words that draw attention and curiosity. Think about your message from your customer’s point of view. Ask yourself:
- What do they want?
- What do they need?
- What value can I give them?
- How can I help them live their life easier?
- Is your message simple?
- Is it easy for them to determine what/who you are?
Branding or marketing isn’t merely placing an ad on TV or in your local newspaper. Branding is something you should do every day. It can be subtle or blatant. It can be as simple as supporting a cause or event. It can be done at no charge or at a cost. Or using the right hashtags on social media. Or giving gold star customer service. Or replying to a review. We are bombarded with thousands of brand messages daily so it’s important for yours to be unique and most important, in the right places for the right people to notice you.
Good marketing looks easy but is really very strategic and thoughtful. That is why you need a professional to help you; then you can do what you love … enjoy your brand.