Choosing your business logo color on a whim may seem insignificant. However, it means more than you think. Choosing the wrong color can devastate your brand and raise confusion about who you are.
For many small to medium-sized businesses, the logo color is often an afterthought; however, it can be the most powerful tool in conveying your company’s message. Choosing a signature hue for branding has more impact than one might think –– this selection will become synonymous with your business and act as its foundation!
When choosing a logo, it’s essential to consider the color you select. Many industries use blue, such as health care. Purple can be an excellent option for luxury items. Using an ill-fitting shade may limit your reach to consumers, so it’s critical to research your target audience before committing!
Colors have psychological implications that can help elevate your brand message.
Let’s take a look:
- Blue implies dependability, trustworthiness, and confidence
- Green signifies wealth, health, safety, calmness, and nature
- Yellow makes us think of happiness; it’s cheerful and motivating
- Red suggests passion, energy, and excitement; it has a contemporary edge
- Orange is playful and engaging
- Purple can be mysterious, spiritual, and luxurious
- White denotes purity and cleanliness
- Pink shows youthfulness and a nurturing softness
- Brown is earthy, durable, and natural
- Black represents power, value, and prestige
With an abundance of color choices for your business color logo, it may be tempting to add multiple hues to your logo. However, limited use can enhance its impact and communicate the intended message more quickly. It also helps minimize printing costs since fewer colors mean less money spent!
Consider these famous corporate logos with color choices and see if you can agree with their brand message:
- Target (red- excitement/contemporary) and Apple (black- power) all use only one color.
- Harley Davidson (black/orange – power/playful) and Dunkin Donuts (pink/orange- nurturing/playful) use two colors.
- Tide uses three colors (red/orange/blue), signifying energy, engagement, and dependability.
- There are some notable exceptions of multiple colors, like the peacock of NBC and the multicolored Google logo.
If you want eye-catching ideas for color combinations, check out DesignWizard.com. Remember that the more colors you choose, the printing cost will increase with each additional color.
Choosing the right business logo color can significantly impact its success!
Consider whom you target:
- For executives, try black or red
- Moms will react more positively to blue, yellow, or pink
- DIYers like orange (think Home Depot!)
- Health facilities and medical offices will do well with blue or green
Feel free to incorporate lighter and darker shades of color, such as teal from blue, salmon from orange, and mint from green, to add a unique twist and soften or strengthen your branding.
Utilize online design tools like Canva to play around with shapes and color ideas before committing; professionalism is vital. Remember that red-on-black typefaces may be complex for seniors (over 65). White-on-black or black-on-white works best regarding font coloring/typing choices.
Color is a power to establish your business identity. Let’s begin defining what makes up your brand today! If selecting and creating colors seems daunting, don’t hesitate to reach out! Drop an email or message here or on my Facebook page.
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